Recently I listened to a "Start with Why" podcast entitled It's Not About the Coffee! Finding Clarity of Why . In this episode the two host talk to Lori Collins about her experience of getting to the "Why" of her business of coffee roasting. When she gets down to her real passion and why she does what she does in this statement, "I really want to serve through love, that people feel wanted, cared about, and loved" you know her "why". I wanted to go and stay at her hostel (which I don't think exists) and drink coffee all day. Have you ever met someone that just oozes out their why or passion that you want to drop everything that you are doing and join them and their cause? Earlier this year I had an opportunity to attend the Innovate Conference at the Graded school here in São Paulo. At the conference I attended a session called "blue sky schools" lead by Dan Kerr (I happen to have worked at the same school as Dan p...