Skip to main content

Marketing Assignment 1

By
1.What are the key areas that your school needs to address in its marketing plan?
The main thing that my school needs to address in its marketing plan is to have a marketing plan.  To have a marketing plan, however, the school needs to define what we are, who we serve, and what value to provide.  
2.What are the most important opportunities that can be capitalized in your school’s marketing plan?
The most important opportunity for the school is to systematically develop a marketing plan.  At the moment we are doing things ad hoc with no knowledge of its necessity or effectiveness.  I think the opportunity is there to stop and ask ourselves what we know and if there is information we don’t know, ask how are we going to find out what we need to know?
Create sense of community feel to our school
-Community events
-Offering IB Certificate
3.What is your school’s value proposition?
The school’s value proposition is that “We Empower Students”.  This may or may not be true, but we have no data, qualitative or quantitative, to support this claim, leaving it to be perceived as an empty promise.  I think we could demonstrate that we do empower students by supporting and celebrating our student's achievements through social media and within community events.
Possible Value Proposition: St. Francis is where learning finds a home
4.What is the key thing I have learned today?
I think the two things that have stuck with me the most from today are that marketing is the responsibility of everyone in the organization and that it needs to be managed in a systematic way.  
Labels:

Comments

Post a Comment

Popular posts from this blog

Negotiation Final Project: Apple v. Samsung

By Anonymous
Negotiation in the Smartphone Battles: Apple v. Samsung Maria Voicu Tim Wilson Kelsey Giroux Ross Ferris Endicott College For the past four years, Apple and Samsung have been the key players of an unprecedented legal war. It started in 2010 with Samsung’s launch of Galaxy S smartphone, which to Steve Job’s disbelief resembled and used similar technology to the iPhone, the breakthrough phone that his company launched three years before. Disputes over patents, technology, and innovation cost both companies tens of millions, spanned four continents, and five years later has seen little resolution. Background Samsung and Apple are both goliaths in the personal computing industry. Apple is an American prominent hardware and software company founded in 1976 by Steve Jobs, Stephen Wozniak, and Ronald Wayne. It designs, develops, and sells consumer electronics. Apple enjoys a high level of brand loyalty and is the one of the world's most valuable brand. Throughout the...
21 comments
Read more

Scientific Inquiry Method Assignment

By Anonymous
Assignment 1: Scientific Inquiry Method My school is a PYP school which, by design, focuses on promoting students’ inquiry and developing strategies for them to follow their own inquiries.  In, what we call PYP 6 (third grade), the unit this term is “ Energy is fundamental to our daily lives”, which carries through to all of the students’ learning experiences including those in physical education class.  The head of PE asked me if I had any ideas on how they could explore the concept of energy within their PE classes (I used to teach PE so he often asks my input).  After talking through a few ideas I thought, wow this would be a perfect opportunity to develop this unit and the process of getting to the learning objectives using the scientific inquiry method.             There are two learning objectives that we are going to focus on.  By the end of the unit students will understand the concepts of: § ...
Post a Comment
Read more

Change Paper 2 Design Thinking

By
Developing a School Culture Around Design Thinking The tides of a paradigm shift in education are on the shore.  It is imperative that we prepare our learners to be confident in their abilities to adapt to a rapidly changing world. To instill an innovator’s mindset into all that we do. To get to this point, though, we must create systems of thought and actions that support our values. It is our mission “to inspire students to reach their highest level of personal and academic fulfillment.  To reach that goal, we are not afraid to chart a different path if we believe it will clearly benefit our students.” Innovation does not come from new ideas that suddenly pop into your head, but from ideas that are developed, tested, questioned, and reworked.  To best support this innovative mindset, we will be working on integrating the theories and practices of Design Thinking in all aspects of what we do here at Alcuin.  It is not our aim to change the role of the teacher i...
Post a Comment
Read more